Why Market Intelligence Matters
Lessons learned from the Ford Edsel By David Steiner, President and CEO, D+R International Often, in order to look towards the future, you need to look at the past. What worked, what didn’t work and why not? While there are countless historic examples of market…
Using Big Data to Drive Customer Adoption of Plug-In Electric Vehicles (PEVs)
Last summer, a report published by The Edison Electric Institute (EEI) and the Institute for Electric Innovation (IEI), confirmed that “electrification is our biggest opportunity.” Representing all U.S. investor-owned electric companies, the EEI, whose members provide electricity to more than 220 million Americans, predicted that…
Three Things You Need to Know About Ductless HVAC Systems
As heating and cooling equipment manufacturers continue to innovate to meet the demands of both commercial and residential consumers, ductless HVAC systems have emerged as a bright spot in the marketplace. Configured to operate as seamlessly as traditional central heating and air conditioner systems but…