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Ford Edsel

Why Market Intelligence Matters

Often, in order to look towards the future, you need to look at the past. What worked, what didn’t work and why not? ...

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Plug in electric vehicle

Using Big Data to Drive Customer Adoption of Plug-In Electric Vehicles (PEVs)

Last summer, a report published by The Edison Electric Institute (EEI) and the Institute for Electric Innovation (IEI), confirmed that “electrification is our biggest opportunity.”...

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Air Conditioner

Three Things You Need to Know About Ductless HVAC Systems

As heating and cooling equipment manufacturers continue to innovate to meet the demands of both commercial and residential consumers, ductless HVAC systems have emerged as a bright spot in the marketplace....

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