MARKET RESEARCH

Successful projects often depend on well-documented market research, reliable data collection and the ability to effectively measure outcomes.

D&R draws on a wealth of knowledge and experience to provide strategic guidance for clients' projects. It also taps into the best current research and experts to stay abreast of latest trends and information.

D&R tracks and analyzes the performance of projects and marketing activities on behalf of multiple clients to measure program successes. D&R converts statistical responses into charts and graphs for easier analysis and, when appropriate, includes historical information as a reference point. Other project assessment tools include focus groups, market surveys, and industry advisory committees.

Buildings Energy Data Book
ENERGY STAR Product Snapshots and Market Profiles
Appliance Standards Program
U.S. Green Building Council
Office of Public and Indian Housing, HUD
ENERGY STAR Retail Sales
ENERGY STAR Qualified CFLs: Measuring Marketing Impacts
ENERGY STAR Hispanic Market Profile